Why Aren’t You Selling More

Posted on by HBHO

We all want to excel at sales. We all sell something, and if we don’t sell a product or service, we sell our ability to solve a problem. Most people don’t excel at sales, not because they lack a natural gift, but because they lack the know-how and skills. There are basic rules for writing successful sales letters. If your sales copy isn’t converting visitors into buyers, it’s time to work on the fundamentals. Here’s a checklist of problems to watch out for in your sales letters:
  • Your sales letter lacks focus: Instead of sales copy, you’ve written Swiss cheese. It never gets to the point. Nobody reads it. I don’t know who is telling Internet marketers that this is the way to write effective sales copy. Go shopping on the Internet. Look at it from the customer’s point of view. Does this kind of sales copy turn you on or off? I thought so.
  • You don’t have a sales page: Your strategy as an Internet marketer is to drive traffic to your sales page—this is the whole purpose of your online presence. Without a sales page, you have nothing to link to and no home for your product.
  • You forgot to write about the emotional benefits: This is the real reason people buy things. Connect to your customer—put yourself in the customer’s shoes. The best product or service in the world will fail to engage readers if they don’t immediately see how it can solve a problem in their life.
  • Your copy is too long: Cut, cut, and keep cutting until your copy is trimmed down to a few points that tell customers how their life will be better, easier, or more satisfying after buying your product or service.
  • Your sales letter is full of noise: Your sales page is not the place to put links to other sites—or to your own website. Zero distractions. Stay on target by focusing on value for customers. Talk less about features and more about results. A sales letter that makes readers scroll down the page before getting to the point causes the majority of visitors to abandon the site without buying.

Tags: , , ,

Trackback from your site.

HBHO

HBHO (Home Business Honest Opinion) is a team of marketers with more than 8 years of experience in internet marketing. Get the most from our broad array of knowledge and expert’s advice for successfully running your own online business. Read more ...

Comments (35)

  • Bhing

    |

    I agree! It\\\’s very true! There are just people who are not good in sales. Me too, i am very much aware that i don\\\’t have that ability and skills most especially that the basic problems are listed above. I guess i lack all of them.. lol. But at least i know now where i should work more.

    Reply

  • Robert Tamang

    |

    now, i realize what i was lacking.I never get the point until this article helped me to see what i was lacking. The article, by the use of simple words helped me to get information on sales. so i would like to deeply thank the writer.

    Reply

  • Naveed

    |

    Useful 4 fundamentals to develop a sales strategy. The article could be more meaningful if the author gives some samples or examples of their each and every point, in order to elaborate what he actually wanting to say. Anyways, i think following these few fundamentals a little bit of reasearch on them could definately increase one`s sales and enhance grawth

    Reply

  • biki

    |

    this article contains on online marketing tips for internet marketing.Which is very useful for this generation.

    Reply

  • bharathi

    |

    before reading about this i am not very clear about selling but now i m very pleased..thanks..

    Reply

  • TetchCorleone

    |

    The checklist of problems reviewed all issues related to internet marketing, so alot of benefits from reading this article it’s not ordinary article infact it’s article from honest opinion blog, Thanks Author.

    Reply

  • shraddha

    |

    thanks for peoviding such a wonderful tips on selling more. I will keep that in mind.

    Reply

  • anymathews

    |

    Truly, this is a great way of improving my writing skills and improve my sales letters. I would definitely recommend this to everyone in the business and to those wanting to improve your writing skills and ability. Thanks, indeed, for sharing this article

    Reply

  • platops

    |

    that’s why. no wonder by site doesnt produce anything. your article help me a lot. thank you. now i know what i must do. i’l try to capture peoples’s heart and make a lots of bucks

    Reply

  • moonlight6881

    |

    you are right that you provided the most challenges that face any seller and make him quits so fast

    Reply

  • wwally5

    |

    With this checklist I am sure that I can excel at sales. Thank you for a great article.

    Reply

  • vetiver

    |

    I usually don´t have lots of sales, I think it´s because I intend to write too much of the product, I think I shouldn´t describe too thoroughly, at least at first. Thanks for sharing!

    Reply

  • virag

    |

    yes,i agree that selling is the most difficult part of any business. people dont know about the approach to selling. its a wonferful post to guide the people. keep up.

    Reply

  • suria

    |

    this is a useful article for me….i think every one can learn lot from this topic

    Reply

  • Md. Anisur Rahaman

    |

    We need not sell more. Just have to follow some rules of Online Marketing Tips. We will be able to earn more.

    Reply

  • achmad arie septiansyah

    |

    This article is very useful for the new seller, I strongly support this article. thanks

    Reply

  • febiandoe

    |

    Because of economic necessity, we all must have claimed to always produce the best every day so that we will never stop breathing in this world. This is one reason that we always sell more than what we have

    Reply

  • sajjad.axe

    |

    i must admit here that i am a noob in sales, after reading ur post i have learned new things and i am confident that it will help me developing the sales, thx

    Reply

  • tumpasagor

    |

    The Part I like most is “Your sales letter lacks focus:” because I was tried several time to sell something but dont know how to focus on my letter. But Now I got it and try to fix the problem.

    Reply

  • rajababu

    |

    I was searching net to know how to increase my sales,then i found this article.All the tips and method to increase sales are very unique.Thanks for honest opinion.

    Reply

  • cordy

    |

    Good article. has a deep meaning, I liked this article

    Reply

  • djdanger

    |

    they are realy important problems ..
    i accept you espicially on noises at pages ..
    it realy makes visitors be kicked automaticLy ! :D
    so ,, Be simple , Have money !
    Thank you dude :)

    Reply

  • Jakku Miah

    |

    lol..its important post.bt i cant do it.i have to learn moree..

    Reply

  • Izmur Altintop

    |

    taking a storied approach has direct impact on the bottom line by turning current and potential customers into true-believers – and then anything becomes possible.

    Reply

  • lakshya

    |

    Emotinal Benefits and sales page letter is very important.Sales is completely dependent on them.so we should make it clear and precise.

    Reply

  • swanand

    |

    This is a nice article for a novice sales person as you have clearly outline the Do’s and Dont’s for a begineer. This article is going to be an excellent guiding path. Nice work .

    Reply

  • karthik

    |

    I have always enjoy selling online of few products which inturn benefit me with some good work and i enjoy doing the whole selling stuff.

    Reply

  • Sunita Maharjan

    |

    Iam also online job holder…this sites makes people to work in online..this is very nice site.you should promote it in another way.

    Reply

  • miromior

    |

    the thing you sell is not about your product, instead, they are always the story about your product, actually you are a storyteller and a storyseller

    Reply

  • Paula

    |

    I would love to be very good at selling. I am considering starting my own small business and I would love to increase my selling skills. Your article is well written and informative. Thanks…

    Reply

  • Jc Deato

    |

    Very good points on figuring out the best way to make a successful sales letter. Some these are taken for granted by entrepreneurs.

    Reply

  • sarosh

    |

    The internet marketing is the most powerful and effective way of marketing these days.When the sales are not upto the mark, there are many questions arise on failure of these and this article will be very useful in this regard

    Reply

  • omur

    |

    from this article we know the tips of selling more with good strategy, its really useful for us.

    Reply

  • Enjie

    |

    Thanks to write about the problems on sales letters. Sometimes I did one of them

    Reply

  • adoula01

    |

    The article is really good if u ask my rating for this article for 5 out 5 I will shurely give 4 Ratings Because the article contains maximum required information which really helps any one if they come across this article for information

    Reply

Leave a comment

Security Code:

ONLINE MARKETING SMARTS

More ...

LIFESTYLE&MINDSET DIPS

More ...

PLAYTIME CHERRIES

More ...

COME JOIN US

We're constantly looking for like minded people with some expertise in the field, a special touch and an open heart. If you'd like to contribute and help make a difference in online business world don't hesitate and let us know.

 

ABOUT HBHO

Home Business Honest Opinion was started in 2007 by a home business owner, Janja Bacac, with a simple but big vision. She wanted to help people break down the barriers to good online business practices and running online home businesses successfully by learning all there is to internet marketing and making money online safely and effectively while still making time for play, personal growth and living a well balanced life. Read more

Our Ethics and Commitment to You Statement