The Power of Persuasion

Posted on by HBHO

“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.” –Cicero

Writing is not something you do in addition to selling. Writing is selling. Every letter that goes out over your name is a potential sales letter. Successful sales people are like hypnotists. They use the power of suggestion to persuade customers to buy.

I don’t believe that hypnotism exists, but I know that a sales message is more convincing when it speaks to our emotions—to our hopes and desires for a better life. Here are 5 ways to put the power of persuasion to work in all your sales copy:

  • Deliver your message with conviction.
  • When you explain the benefits of your product or service, use different languages to reach different types of customers.
  • Establish and maintain rapport. Always be positive.
  • Guide your customers’ thought processes. Anticipate objections.
  • Use compelling stories to get your message across and convince customers.

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HBHO (Home Business Honest Opinion) is a team of marketers with more than 8 years of experience in internet marketing. Get the most from our broad array of knowledge and expert’s advice for successfully running your own online business. Read more ...

Comments (26)

  • Robert Tamang

    |

    i really liked” writing is selling” it really touched me and it also helped me to understand the article critically. The article helped me to understand the delivering message. Thanx a lot author.

    Reply

  • Naveed

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    selling is all about persuastion and convincing. In order to sell ur product u have to walk in shoes, feel ur self in his position , think of his benefits , out-line the drawbacks truthfully and use rebuttles.

    Reply

  • biki

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    this article is about the power of persuasion which is important for copywriting business.This blog impressed me to do online marketing.

    Reply

  • TetchCorleone

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    “Writing is not something you do in addition to selling” this is the whole big point, making agood write and letter is the selling, the 5 ways are so ordered and valuable, and i try to get some money, but i’m sure that i’ll succeed, Thanks Author.

    Reply

  • shraddha

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    The Power of Persuasion provides information on Deliver your message with conviction and When you explain the benefits of your product or service, use different languages to reach different types of customers

    Reply

  • anymathews

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    Excellent points to bring in Persuasion into my writing. I really like this and believe that it would definitely work for customers. Thanks, indeed as this is a very well thought of ideas in bringing about Persuasion to my customers.

    Reply

  • platops

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    cool tips. i bet now i can become a rainmaker with your tips. your site is wonderful. it gives me so much information that im searching for. im glad that i have given the privileged to land in your site.

    “If you wish to persuade me,
    you must think my thoughts,
    feel my feelings, and speak my words.”
    –Cicero

    and would be my new motto. thank you again

    Reply

  • moonlight6881

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    persuasion plays an important role at any trade and it takes many forms like oral from person to another and this like free advertisement for product

    Reply

  • stevenmeek

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    i think this going to make more innovative and take the conventional way to reach different types of customers.lot of information has been provided in this post…thanks

    Reply

  • virag

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    great post. i do agree that persuation is must for convincing the customers and increase business. great thoughtful article. i did like it.

    Reply

  • Md. Anisur Rahaman

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    It is an excellent way to convene a customer. We should not write more. We write only true story and letter.

    Reply

  • ehima

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    I know that a sales message is more convincing when it speaks to our emotions i like it

    Reply

  • mamun

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    This is a article for Power of Persuasion.Its help me much.Thanks for sharing.

    Reply

  • achmad arie septiansyah

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    thank you, tips that you provide is very useful for methank you, tips that you provide is very useful for me

    Reply

  • sajjad.axe

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    i too do not believe in hypnotism, but convincing the customer is not less than hypnotism. good article

    Reply

  • rajababu

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    The Power of Persuasion is the best tool to become successful in online business.This is Very good idea for online business and increase your chances of success.

    Reply

  • cordy

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    yes. Interesting article. a simple trick but it takes a lot of people. nice sharing

    Reply

  • djdanger

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    it’s realy important !
    Having confidence will push you to write more and more ..
    from the best to the top ..
    they are things of feeling ..
    Thank you Friend ! :)

    Reply

  • Izmur Altintop

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    also, we feel obligated to return favours to people who have done favours for us in the past

    Reply

  • swanand

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    Its an excellent quote which you have quoted here , but i would like to know how to persuade some people who are aggressive and counter attack allegations, i would be waiting for such an article.
    But it is a very nice article.Keep it up.

    Reply

  • karthik

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    The power of persuation can only be performed by having a high level knowledge of making some powerful things to perform the whole skill set.

    Reply

  • Sunita Maharjan

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    Goo article…The power of persuasion is is way to advertise

    Reply

  • miromior

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    The Power of Persuasion is letting things take their own course, your personal charm is the best tool in peresuasion

    Reply

  • Paula

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    How interesting. writing is selling…I had not thought about that concept. I like the idea of using the power of suggestions to convince potential clients to buy.

    Reply

  • Jc Deato

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    Persuasion really is a very powerful tool in customer relations. It’s takes time to really sell a customer on a product you are offering. Persuasion is the key but I also think that one needs to show to the customer confidence in their product.

    Reply

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