The Importance of Strategic Storytelling

Posted on by HBHO

Customers have to be convinced mentally and emotionally to take action. If their senses aren’t engaged, all the logic and reasoning in the world won’t persuade them to buy. How to disarm customers’ conscious defenses? Storytelling is the key. Stories help to overcome fear, and words have the power to transform customer passivity into action. A single story can communicate a personal meaning to everyone who hears it. When this rapport exists, a salesperson can guide customers through the process of finding the correct solution. Successful sales people know that stories have the power to create changes in attitudes and actions. A speaker or writer that wins our trust understands the difference between how our conscious minds hear words and how our subconscious minds personalize those words. Great storytelling holds the customer’s attention. Storytelling is a fundamental tool for the Worldwide Web, because it communicates a personal message to every individual customer. Offer testimony about your own experience with your product to build rapport. You have to provide product information and proof of the product’s benefits in language customers can relate to. Salespeople are used to talking about features, but they often forget how important it is to be entertaining. To separate yourself from the competition, you have to grab the reader’s attention and hold it until the end. Most sales letters throw too many distractions in the way of the message. Stories are the best way to get complex ideas across in a way that people will remember. When you talk the language of your customers, your stories connect your message to the cpersonal experience in unforgettable ways. Listeners interpstory in their own way, according to their own life experiences and psychological makeup. This is how your message becomepersonalized. As an Internet marketer, you must convince a complete stranger to think in a new way. You must change the customer before you can convince him to buy something from you. You don’t reason with customers in an attempt to convince their logical mind to buy your product. That never works. And you don’t use scare tactics, telling customers all the bad things that may happen if they don’t buy. How do you do it? You start by building trust and rapport with prospects—then you can lead them to receive your ideas. Storytelling is the most effective way to build rapport with customers. It doesn’t threaten and doesn’t offend. It engages.

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HBHO

HBHO (Home Business Honest Opinion) is a team of marketers with more than 8 years of experience in internet marketing. Get the most from our broad array of knowledge and expert’s advice for successfully running your own online business. Read more ...

Comments (29)

  • Bhing

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    I guess because people tend to hold on to advertisement most especially if it really happened. So real stories most especially if it it\\\’s your story, it really can help to boost up sales your sales.

    Reply

  • Robert Tamang

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    this article helped me to understand about the customers, what they think, what they need, what we should give. now i know the importance of story telling..heheh!!

    Reply

  • Naveed

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    Convincing power is the most essential attribute of a sales person. Good communication skills, complete product knowledge and ability to engage person in what u are selling could be few basic factors. But i think as the author says `story telling` could go a long way in ur ability to convince and increase ur sales

    Reply

  • biki

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    The Importance of Strategic Storytelling is really good article and i got many information from this.

    Reply

  • TetchCorleone

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    Hi, I got what do you mean, that’s just great to have strategic storytelling, this article revealed the benefits of strategic storytelling, but i need one thing which is an example for a strategic, thnks.

    Reply

  • shraddha

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    The Importance of Strategic Storytelling is really cool article for internet business.

    Reply

  • platops

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    when im dealing with customers. i always looking at their expressions before giving a statement. its give huge impact to the customers when they feel that they were being prioritize.

    Reply

  • anymathews

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    Yes, I certainly believe that stories are the best way to get complex ideas across. With so much competition on the web its important to know how to communicate to my clients. And by only grabbing their attending with a great successful story would they be able to change their attitude and ideas.

    Reply

  • moonlight6881

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    i agree with you that Strategic Storytelling has become so important especially on those days and it is increasing

    Reply

  • wwally5

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    This is a good article that covers how story telling can be a very useful tool to give your sales a boost.

    Reply

  • Md. Anisur Rahaman

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    We should not tell more with the customer. We can convene them in many ways. We shall make well behave with them. We shall always tell good and bad side of a thing.

    Reply

  • ehima

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    understands the difference between how our conscious minds hear words and how our subconscious that good

    Reply

  • achmad arie septiansyah

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    thank you for giving me an idea if the sale could attract customers through the story / fairy tale

    Reply

  • sajjad.axe

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    you have rightly mentioned that ” A single story can communicate a personal meaning to everyone who hears it. When this rapport exists”

    Reply

  • tumpasagor

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    “The Importance of Strategic Storytelling” is a very interesting and Important part for selling something. If you convince the buyer no matter what you do just to tell him what he really needs is important strategy for selling things.

    Reply

  • cordy

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    nice article. I liked this article. very good. I think many people need this kind of tips

    Reply

  • djdanger

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    Selling a product copyrighted for you ..
    will makes you earn lot of money !
    Thank you for these informations :) !

    Reply

  • Izmur Altintop

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    every audience is going to find a different type of story compelling. For example, stories about accounting are going to be compelling to accountants, but not so compelling to others. So, in this instance, if you are not an accountant, don’t decide on your own if a story is good or not… ask an account. :-)

    Reply

  • lakshya

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    Strategic storytelling plays an important role in building products and services.this article helps me a lot in improving the things.i get a lot of benefits from this article.

    Reply

  • swanand

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    The article outlines the one of the most basic weapon a sales person should have to disarm the customers concious questionable mind and how to persuade him , dis is the skill lacked by many of our colleagues including me so i would thank you for the lesson.

    Reply

  • karthik

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    Story telling is an important concept in making a great way to write articles, as i always used to read story well before making writing about any article.

    Reply

  • Sunita Maharjan

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    The Importance of Strategic Storytelling is vey good way to aware people

    Reply

  • miromior

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    this time i agree with you, do sightly but constantly, everyone will see the results

    Reply

  • Paula

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    Convincing a client is no easy fete. I love the story telling idea! This is useful information I had not heard before. Thank you.

    Reply

  • Jc Deato

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    I agree that storytelling is an effective way to reach out to customers. It draws them in and removes their wariness. Also it\’s true that trust is a good foundation when talking with customers.

    Reply

  • sarosh

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    To get the customers into a different mood or to power to transform customer passivity into action, this story telling explained above is a powerful tool and you have given a deep inset into this which no one has thought so intensely

    Reply

  • farahdila

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    Storytelling is the conveying of events in words, images and sounds often by improvisation or embellishment.

    Reply

  • omur

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    its really a good article to know the importance of storytelling in strategic way.

    Reply

  • Enjie

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    Expert storytelling give an inspiration to the audiences to do what they said. Yeah, we must know how to make it to be strategic so we can maximize storytelling on marketing

    Reply

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