Authority sites can earn a tremendous amount of money, but they can also take a tremendous amount of work. However, niche sites that aren’t authority sites are almost as hard to keep up anyway. It’s difficult to fill them with enough content to keep the search engines indexing them enough to stay on top of the results.
But, if you have an aged domain name where you have already built a successful niche, that is a good place to start building it into an authority site. This will only work if the domain name isn’t too focused. So choose one with a good domain name that covers a niche but allows a broader focus.
While it will take work to build a successful authority site, it won’t feel like as much work if you have an affinity for the topic. You’ll need to create a structure to the website with user-friendly navigation, keyword rich anchor text, internal and external links, and you’ll need to fill it with useful, targeted content.
How long each aspect of the authority site takes will depend on your skill level as well as your budget. If you have the funds to hire out various aspects of the site building such as the web design and even the content, you’ll be able to rank higher faster. But, building an authority sites still takes time. The way in which Google decides that your site is an authority site is by the age of the domain name, incoming links referencing the website, and the amount of relevant, high-quality content on the site.
Once you’ve got enough content on the site, keep updating it two to three times a week with new content. And, you have to then promote the website and each piece of content you put on it to attract new traffic. You need to create a way to remind visitors to visit your site again for updated content, such as providing a newsletter that you also update weekly or monthly as a way to remind your audience to come back.
Aside from that, once the site is built you can realistically keep it as an authority site by working on it few hours a week. You can hire help to work on your site, too, thus making it self-sufficient in many ways. You’ll need to also write articles and guest blog posts for other sites to help increase the links back to your authority site, but you don’t have to do this in an unnatural way. As you put more intelligent content on your authority site, people will use your site to get the information they want about your niche.
If you work really hard, you can have the site up and running in about 30 days – depending on your own skills in terms of creating a website and graphics. You can fill it with 50 pages of content to get started, and then work on keeping it updated with fresh content on a part-time basis. Spend at least equal time promoting the website as you do adding content to it. Expect it to take at least 90 to 120 days to start ranking on the first page of Google search. Then spend time each week keeping the momentum going.
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