Expert Copywriting – Focus on the Benefits

Posted on by HBHO

Expert Copywriting – Focus on the Benefits

The Internet reduces your window of opportunity to only a few seconds. An effective sales letter focuses on benefits. Ineffective sales letters spend too much time talking about the features and advantages of a product or service.

A sales letter on your website must grab the visitor’s attention from the first line. If visitors are distracted or frustrated in the first 5 to 10 seconds after arriving at your sales page, the vast majority will abandon your site with no intention of returning.

That’s why your sales letter must focus on benefit selling. Start your letter by talking about the benefits customers will get by buying your product or service. Control the urge to demonstrate your expert knowledge of the product’s features and advantages in every line of your sales copy. Your sales letter is not the place to do this. It’s not about you—it’s all about the customer. Your customers only want to know how your product is going to solve their problem.

Make sure your copy focuses on how your product is going to improve the lives of your customers. The only reason to go into detail about features and advantages in a sales letter is when it helps customers get a clearer picture of how your product is going to make their lives better.

The easiest way to shift your focus away from what you say and do—and onto what customers want—is by shifting the focus of the words you use. Instead of talking about I and mine, talk about you and yours. By consciously focusing on the words you use, you’ll be able to write more powerful, customer-oriented sales copy that immediately engages visitors in the sales dialogue.

Converting prospects into buyers is the key to business success, whether you make your sales presentation in a conference room or over the Internet. When you make a sales presentation on the Web, your sales letter is your salesperson. Improving your sales letter is the first step to increasing your Internet sales. A sales letter that turns visitors into buyers must do the following:

  • Captivate the visitor’s attention with a dynamic headline.
  • Guide visitors through the sales process by showing them how your solution is connected to their problem.
  • Raise their desire to a peak by showing them how your product will improve their lives.
  • Make it easy for visitors to take action and satisfy their desire by buying your product or service.

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HBHO

HBHO (Home Business Honest Opinion) is a team of marketers with more than 8 years of experience in internet marketing. Get the most from our broad array of knowledge and expert’s advice for successfully running your own online business. Read more ...

Comments (29)

  • Bhing

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    One way for a prospective buyer to look more deeper in your site or a product is through headline, that’s true! A salesperson should captivate the prospective clients with just the title itself.

    Reply

  • nirobraj

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    copywritting has the many benifit

    Reply

  • Robert Tamang

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    i find this article really awesome. creating the visitor’s attention is really great thing

    Reply

  • Naveed

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    The first thing that attract the attention of the buyer for your product is the sales letter. It is very important how ur sales letter is presented and it should be complelling. Above mentioned tips and advises can help alot in improving the quality of one`s sales letter. Very informative, useful , detailed and easy to understand tips and techniques for copywiting.

    Reply

  • biki

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    Expert Copywriting – Focus on the Benefits is the key to how to get business success.

    Reply

  • Pac_Pac

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    Useful article.I\’ll respect your tips :), thanks.

    Reply

  • TetchCorleone

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    I love this blog, i read two articles and i got alot of tips for internet marketing and making letters, home business honest opinion blog is my favorite blog, also my honest.

    Reply

  • shraddha

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    Expert Copywriting – Focus on the Benefits really helps user to know the information about copyrights laws

    Reply

  • anymathews

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    Indeed we must try and focus on the benefits of using our products or services and to understand our customers needs. The only way to achieve is mentioned in this great article above. Yes, catching the visitor attention is the key and important aspect to this fast pace internet world. Teaching customers about the solutions to their problems is also a vital fact too.

    Reply

  • platops

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    it makes sense. in that way. the offer cannot be decline easily and can give impact to the reader. nice one

    Reply

  • moonlight6881

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    to have an article that passes copy right is not easy but it is so important as having unique articles that will give you unique visitors looking for this info

    Reply

  • wwally5

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    The first 5 to 10 seconds is the most important time to catch the potential buyer’s attention. This article helped me to remember that, thanks.

    Reply

  • sendil

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    The easiest way to shift your focus away from what you say and do—and onto what customers want—is by shifting the focus of the words you use. Instead of talking about I and mine, talk about you and yours. By consciously focusing on the words you use, you’ll be able to write more powerful, customer-oriented sales copy that immediately engages visitors in the sales dialogue.

    Reply

  • mourshed

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    he Internet reduces your window of opportunity to only a few seconds. it is very useful

    Reply

  • Md. Anisur Rahaman

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    I believe that they are really “Expert Copy-writing” authority. They can make easy way for buyers. They can help buyers.

    Reply

  • Sunita Maharjan

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    Guide visitors through the sales process by showing them how your solution is connected to their problem. well i really liked your blog..keep writing.good

    Reply

  • ehima

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    sure your copy focuses on how your product is going to improve the lives of your customers. nice article

    Reply

  • sajjad.axe

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    i never knew that there are so many benefits of managing the sales letter, very nice and illustrative post.

    Reply

  • tumpasagor

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    Now any one can be a expert writer to follow those tips like Make it easy for visitors to take action and satisfy their desire by buying your product or service.

    Reply

  • rajababu

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    The whole article is very informative but this tip \"on sales presentation on the Web, your sales letter is your salesperson. Improving your sales letter is the first step to increasing your Internet sales\" is very unique.

    Reply

  • rajababu

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    The whole article is very informative but this tip “on sales presentation on the Web, your sales letter is your salesperson. Improving your sales letter is the first step to increasing your Internet sales” is very unique.

    Reply

  • lakshya

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    The tips provided in this article will be beneficial to all of the users.it helps in several ways to increase customers to website.improvement of customer lives is important factor.

    Reply

  • karthik

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    Expert writing on any category can be done only by having a full set of language on any kind of writing or some development skills.

    Reply

  • miromior

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    I think that slogan in people impression is everything about copywriting, it’s not benefit

    Reply

  • Paula

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    A sales letter has to be effective and not only catch potential clients but keep them engaged so they can absorb the information. Great information. Thank you.

    Reply

  • Jc Deato

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    Very sound advice on copywriting. You make very good points in how to lure the customer to your website. By explaining your product clearly and stating its advantages you can attract more potential buyers.

    Reply

  • sarosh

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    Rightly said here-An effective letter can change our whole life style as it can bring in enough revenue for us.A very useful article here583726

    Reply

  • omur

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    this topic contain many important information about how to focus on benefit, thanks for this.

    Reply

  • Enjie

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    Thanks for step by step how to increasing Internet sales. I work on marketing field and really need this advices

    Reply

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