How do you increase your income? The answer is to meet your customers’ needs. Many business owners, in their haste to make money, forget that business is really about helping others!
“You can get anything in life you want if you just help others get what they want.” Quite simply – if your product meets your customers’ needs better than anyone else, you will make more money.
So how do you find out your customer’s needs? There are a number of strategies you can implement. Here are six tips you can use immediately.
1. Ask your customers
This is the simplest method. If you already have a list of customers, ask them what their biggest problem is. Whatever gets the most response could be the focus of your next product.
What if you don’t have customers? Then you could post a survey on your website, and drive traffic there.
2. Look at your competitors
In just about every niche, there will be people already making money. So visiting their site and reading their sales pages can give you a good idea of what they are emphasizing.
If they are all talking about same benefits, you know this is something customers want. Then all you have to do is find a way to meet those needs better than anyone else.
Focus on sites doing paid advertising on Google. This likely means they are making money, and therefore they are doing something right.
3. Browse forums
Another easy strategy is to just go to popular forums related to your niche, and see what topics people are talking about. If everyone is discussing the same problem, that’s probably a good niche idea.
4. Have a blog
This is another great way to get in a conversation with customers. This way, you can take note of the comments people leave and learn from them. If you find a lot of related comments, you will have a good product idea. And every now and then you can even do a post asking your customers what they want.
5. Do keyword research
Often times this step alone is enough to design a product. By looking at the keywords being searched for related to your product, you can get a good idea of the needs of people.
How do you meet those needs?
That’s the other side of the coin. Fortunately it isn’t that hard. One way is to offer great free information. For instance, you might be selling an information product explaining how to do something. That process could involve four steps.
Therefore, you can give away two steps for free. Then you would leave the other two for your product. The better your information is, the better people assume your paid information will be.
6. Have a USP
Having a related USP lets the customer know you will meet their needs better than anyone else. For instance, if your customers want to know how to make more money, you might say “increase your income in thirty days or you get double your money back.” Just try coming up with a guarantee nobody else is offering.
The truth is, if you don’t meet needs, you won’t make money. The only way to know what the customer wants is by listening to them and then providing solutions.
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