While rebranding your blog isn’t usually a good idea, giving your blog a fresh look and feel can add life and vitality to your blog – not to mention increased sales. Yet choosing a new blog theme can feel even more overwhelming the second time around. The following tips will help you make the right decision for you and your business.
How do you increase your income? The answer is to meet your customers’ needs. Many business owners, in their haste to make money, forget that business is really about helping others!
“You can get anything in life you want if you just help others get what they want.” Quite simply – if your product meets your customers’ needs better than anyone else, you will make more money.
- Your sales letter lacks focus: Instead of sales copy, you’ve written Swiss cheese. It never gets to the point. Nobody reads it. I don’t know who is telling Internet marketers that this is the way to write effective sales copy. Go shopping on the Internet. Look at it from the customer’s point of view. Does this kind of sales copy turn you on or off? I thought so.
- You don’t have a sales page: Your strategy as an Internet marketer is to drive traffic to your sales page—this is the whole purpose of your online presence. Without a sales page, you have nothing to link to and no home for your product.
- You forgot to write about the emotional benefits: This is the real reason people buy things. Connect to your customer—put yourself in the customer’s shoes. The best product or service in the world will fail to engage readers if they don’t immediately see how it can solve a problem in their life.
- Your copy is too long: Cut, cut, and keep cutting until your copy is trimmed down to a few points that tell customers how their life will be better, easier, or more satisfying after buying your product or service.
- Your sales letter is full of noise: Your sales page is not the place to put links to other sites—or to your own website. Zero distractions. Stay on target by focusing on value for customers. Talk less about features and more about results. A sales letter that makes readers scroll down the page before getting to the point causes the majority of visitors to abandon the site without buying.